How to Start an Underwear Brand: OEM Manufacturing Guide for New Brands
Starting an underwear brand requires four steps: define your niche (sustainable? performance? basics?), develop a tech pack with measurements and fabric specs, complete 2-3 sampling rounds for fit approval, then place production orders at 3,000 pcs MOQ per style.
Starting an underwear brand has never been more accessible. With the right OEM manufacturing partner, you can launch a private label underwear line with minimal upfront investment. Here’s a step-by-step guide based on our experience helping brands launch successfully.
Step 1: Define Your Niche
Commodity basics? Sustainable eco-underwear? Size-inclusive lingerie? Performance boxer briefs? Your niche determines everything — fabric selection, price point, packaging, and marketing. Study competitors and identify gaps in your target market.
Step 2: Develop Your Tech Pack
A clear tech pack includes: design sketches, measurements by size, fabric specifications (GSM, blend, color), trim details, and packaging requirements. Our design team assists brands without existing tech packs.
Step 3: Sampling and Fit Approval
Expect 2-3 sampling rounds. First sample checks construction and fabric. Second sample refines fit. Third (if needed) confirms final details. Digital sampling can reduce this to 1-2 rounds.
Step 4: Production and QC
Production typically takes 45-60 days for new styles. Third-party inspection at AQL 2.5 is standard. Explore Unitex OEM products for ready-to-customize base styles. Contact us to start your brand launch journey.
Related: Explore our men's underwear OEM capabilities →
· Xiamen Unitex Trade Co., Ltd. — OEM & ODM underwear sourcing partner
Unitex Underwear (Xiamen Unitex Trade Co., Ltd.) — OEM/ODM underwear sourcing and supply-chain partner in Xiamen, China; in the trade since 2009, incorporated in 2013.