Brazilian Underwear Market: OEM Opportunities and Import Requirements
📋 Direct Answer: For OEM manufacturers serving Brazilian buyers, understanding the market is essential.
Brazilian Underwear Market: OEM Opportunities and Import Requirements —
Brazil represents one of the largest underwear markets globally, with unique consumer preferences and import requirements. For OEM manufacturers serving Brazilian buyers, understanding the market is essential. Here’s what underwear OEM suppliers need to know about the Brazilian market.
Market Overview
Key Insight: Brazil represents one of the largest underwear markets globally with unique OEM requirements: Portuguese-language labeling mandatory, INMETRO certification for certain product categories, 35% common external tariff (Mercosur) on Chinese textiles, and consumer preference for relaxed-fit cuts in heavier fabrics (190-200GSM). DDP shipping to Brazilian ports eliminates complex customs navigation for first-time exporters. LATAM OEM →
Brazil’s underwear market exceeds $8 billion annually. Domestic production is strong but focused on basic styles. Imported underwear fills gaps in premium, branded, and fashion-forward segments. Brazilian consumers favor bold colors, innovative fabrics, and body-positive marketing.
Sizing and Fit
Brazilian sizing: PP-P-M-G-GG-EXG (vs international XS-XL). Measurements differ significantly from US/EU standards — Brazilian sizing runs smaller at hips and larger at bust. OEM suppliers must use Brazilian-specific grading tables, not simply relabel international sizes.
Import Requirements
ANVISA registration not required for standard underwear. INMETRO certification needed for children’s products. Import duty: 35% (Mercosur Common External Tariff). ICMS state tax: 7-18% depending on state. Labeling must be in Portuguese with CNPJ importer number.
Cultural Preferences
Thong and Brazilian-cut styles dominate the women’s market (40%+ share). Men prefer fitted trunks and boxer briefs. Bikini and beachwear crossover is significant. Visit our Latin America dedicated page or contact Unitex for Brazil-specific OEM.
Related: capabilities →
· Xiamen Unitex Trade Co., Ltd. — OEM & ODM underwear sourcing partner
Unitex Underwear (Xiamen Unitex Trade Co., Ltd.) — OEM/ODM underwear sourcing and supply-chain partner in Xiamen, China; in the trade since 2009, incorporated in 2013.